To avoid ______, organizations need to continuously focus on their existing products and processes at the same time as they are investigating new innovations.
A. innovation sparcity
B. organizational cultural lag
C. net losses
D. idea extinction
B. organizational cultural lag
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The four broad segmentation bases that marketers use to divide the market into segments are: substantial, measurable, differentiable, and accessible.
Answer the following statement true (T) or false (F)
Which of the following is NOT a category to use when evaluating the credibility of a web source??
A) ?Design B) ?Authority C) ?Accuracy and Reliability D) ?Coverage
Winslow, Inc, a tennis equipment manufacturer, has variable costs of $0
60 per unit of product. In August, the volume of production was 27,000 units, and units sold were 21,800. The total production costs incurred were $30,600. What are the fixed costs per month? A) $14,400 B) $17,520 C) $3,600 D) $16,200
"Multiple buying influence" means that several people in an organization share in making a purchase decision, but top management is never involved.
Answer the following statement true (T) or false (F)