The four broad segmentation bases that marketers use to divide the market into segments are: substantial, measurable, differentiable, and accessible.
Answer the following statement true (T) or false (F)
False
The broad bases used in segmenting a market are demographic, geographic, psychographic and behavioral. To be effective, however, segmentation should create markets that are substantial, measurable, differentiable, accessible, and actionable.
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Answer the following statements true (T) or false (F)
1. Managers can stimulate cohesiveness in teams by encouraging people to have face-to-face exchanges at work. 2. While individuals prefer to have measurable goals as well as feedback about their performance, this is not required for teams since goals and feedback can be generated from within. 3. Mutual trust and commitment are developed within a team because members are mutually accountable to a supervisor. 4. Generally speaking, the optimal team size is considered to be 12 to 15 members.
The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT:
A) poor response rate. B) potential for interviewer bias. C) moderate quantity of data can be collected. D) high cost. E) high social desirability.
Consider the regression equation y = a + bX. The portion of the equation that represents the activity base is __________
Fill in the blank(s) with correct word
Marketers expect non-media connectors to use their own resources to
A) purchase advertising time and space. B) distribute free samples to prospective customers. C) take part in personal selling efforts on behalf of products. D) influence their friends, family, and people in their professional circles. E) conduct media audits to determine the size of their audiences.