When the text refers to “writing out loud” it means
a. Use this technique only for radio
b. Read print copy out loud to see if it sounds as good as a reads
c. Tell people your copy ideas before you writing anything down
d. Make every print ad sound like a speech
b. Read print copy out loud to see if it sounds as good as a reads
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All of the following are techniques suggested by RAT for changing attitude except?
a. change the evaluation of an existing salient belief b. change the weight of the existing belief c. change the strength of an existing belief d. change the set of salient beliefs
Which of the following statements is true of paraphrasing?
a. It is a repetition of what a speaker has said. b. It causes a listener to forget a speaker’s message. c. It becomes necessary when communicating long and complex messages. d. It is a listener’s effort to look at things from another person’s point of view.
An institutional review board, or human subjects review committee, can make which of the following decisions?
A. Deny the research proposal. B. Approve the research proposal. C. Require changes in the research proposal. D. All of the above. E. None of the above.
In the United States, _____touch is more intimate than professional touch but is still impersonal
a. functional b. social-polite c. love-intimate d. demand