All of the following are techniques suggested by RAT for changing attitude except?

a. change the evaluation of an existing salient belief
b. change the weight of the existing belief
c. change the strength of an existing belief
d. change the set of salient beliefs


b. change the weight of the existing belief

Communication & Mass Media

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Motivational messages in advertising can move people to action to some extent

Indicate whether this statement is true or false.

Communication & Mass Media

If the intention of the sender's message is pure, then the receiver will accept the message exactly

as intended. Indicate whether the statement is true or false

Communication & Mass Media

What are the basic elements of sound?

a. loudness, attack/decay, pitch, and timbre b. dynamics, loudness, pitch, and timbre c. dynamics, loudness, pitch, and attack/decay d. pitch, timbre, tone quality, and attack/decay e. pitch, attack/decay, loudness, and dynamics

Communication & Mass Media

Planning meetings need a delegative style of leadership to be successful

A. True B. False

Communication & Mass Media