The Melbourne Metro used social community, social publishing and social entertainment to target young people between the ages of 14 and 20 in its safety campaign where the video Dumb Ways to Die went viral. Which of the following is this an example of ?
a. Marketing mix.
b. Social media mix.
c. SWOT analysis.
d. Stunt.
e. Creative brief.
b. Social media mix.
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If Perkston's Aquatic Store, a retailer of aquarium fish and supplies, buys one 200-gallon fish tank from Merida's Aquarium Products, it will be billed $329. If it buys more than six in the upcoming year, it will get a 20 percent discount on each aquarium. This savings is referred to as a:
A. functional discount. B. trade discount. C. single-order discount. D. cumulative discount. E. promotional allowance.
Which of the following would not be included in inventory costs?
a. Freight costs incurred by the buyer in shipping inventory to its place of business. b. The cost of insurance taken out during the time that inventory is in transit. c. The cost of storing inventory before it is ready to be sold. d. Shelving to hold the inventory.
Which of the following terms does not describe an interest rate used to calculate the interest expense on the income statement?
a. Nominal rate b. Market rate c. Effective rate d. Yield rate
Financial accountability and social responsibility marketing are elements of ________
A) performance marketing B) relationship marketing C) internal marketing D) social marketing E) mass marketing