Which of the following statements is true about the chasm in the chasm model?
A) It is the first small crack that appears in the chasm model.
B) It appears between pragmatists and conservatives.
C) It represents the problem of getting laggards to buy a product.
D) Pursuing a thematic niche is one of the approaches that can be used to cross the chasm.
D
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The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. We can distinguish between two family categorization in the buyer's life
Name the two families and their impact on buying behavior.
All of the following statements about universal life insurance are true EXCEPT
A) Interest is credited to the policy's cash value each month. B) Any withdrawal of a policy's cash value reduces the amount of the death benefit. C) Interest credited to a policy's cash value is taxable for the policyowner in the year credited. D) The policyowner can add to a policy's cash value at any time subject to policy guidelines.
When making an investment, always consider the ________, which is the cost of your next-best investment.
A. next-investment cost B. cost of goods sold C. opportunity cost D. marginal cost
The famous heart surgeon Dr. Ardmeyer entered into an agreement with Brenda Thrope to do heart surgery on Brenda immediately after her University final examination. Unfortunately, the time of the operation conflicted with Dr. Ardmeyer' s bowling tournament, and the doctor assigned the operation to Muckinfuss, a licensed doctor and recent graduate of an unaccredited medical school, Cashcow
University of the Somewhat Offshore Islands. Brenda, under anesthesia, was unaware of the switch in surgeons. The surgery was successful and Brenda has completely recovered. Brenda has decided not to pay. No contract terms covered any transfer of responsibility for the surgery. a. The operation was successfully performed, so Brenda has to pay. b. Any task under a contract may be assigned as long as the assignor has confidence in the assignee. c. Dr. Ardmeyer had the right to delegate the physical aspects of the operation to any other licensed doctor. d. Dr. Ardmeyer had contracted to perform a unique individualized service for Brenda, and because of this, Brenda is not obligated to accept, or pay for services rendered by any other person.