Which of the following should be printed as a direct quote?

A. a statement recapping what happened
B. a statement containing only a few words relevant to your story
C. a long and meandering quote
D. a quote using colorful or exciting language


D. a quote using colorful or exciting language

Communication & Mass Media

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"After my presentation, my audience will know how to make the perfect chocolate chip cookie," is what type of a statement?

A. general purpose B. central idea C. specific purpose D. descriptive purpose

Communication & Mass Media

Suppose that a mass media researcher wants to compare average time per day of TV viewing and newspaper reading in a group of college students. However, this researcher used a different instrument (5 point Likert scale for TV viewing & 7 point Likert scale for newspaper reading). What statistic would be appropriate to compare the average score of these media behaviors?

a) Standard deviation b) Z-score c) Histogram d) Chi-square

Communication & Mass Media

Which part of a speech is used to preview how the speaker will develop the ideas of the speech?

A. body B. conclusion C. introduction D. thesis

Communication & Mass Media

Which statement is NOT true about a bibliography for a working speech outline?

A. The bibliography should follow a specific format, such as APA or MLA format. B. The bibliography should include only those sources used directly in your speech. C. The bibliography is a list of sources used in preparing the speech. D. The bibliography should include sources used as a source of background information.

Communication & Mass Media