Which of the following is a technique for highlighting?
A) Graphics. B) Bullets. C) Subheadings. D) All of the above.
D
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Parents of young children have been known to drive out of their way so their kids will not see McDonald's Golden Arches and plead with their parents to stop. For McDonald's, the Golden Arches reduce marketing costs because people (including young children)
A. know what the Golden Arches brand symbol means. B. prefer yellow to other colors. C. are sensitive to brand repositioning. D. recognize increases in product line depth. E. have memorized the McDonald's menu.
Globalization is allowing countries to _________ many of their employers, particularly those in labor intensive, low paying industries that make a product that is transportable.
a. Retain b. Import c. Export d. Retire early
When a U.S. company makes a credit sale to an international customer and the sale terms are for payment in a foreign currency, the foreign exchange rate used to record the sale is the exchange rate:
A. Thirty days from the date of sale. B. At the end of the seller's fiscal year. C. At the end of the buyer's fiscal year. D. On the date of the sale. E. On the date final payment is made.
All the money necessary to complete the purchase of a home, above and beyond the net amount of the new mortgage loan, and whether used for payment of "garbage fees," reimbursement to seller of prepaid property taxes, or for part of the purchase price, is called the_________
Fill in the blank(s) with correct word