Parents of young children have been known to drive out of their way so their kids will not see McDonald's Golden Arches and plead with their parents to stop. For McDonald's, the Golden Arches reduce marketing costs because people (including young children)
A. know what the Golden Arches brand symbol means.
B. prefer yellow to other colors.
C. are sensitive to brand repositioning.
D. recognize increases in product line depth.
E. have memorized the McDonald's menu.
Answer: A
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Paul university quidditch team has won the regional championship cup the past three years. Tomorrow is this year’s championship, and Harry thinks the team should watch some old tape to reinforce the strategy. Paul believes the team will have no problem; they have handedly won the past few years and nothing can stop them. What symptom of groupthink is Paul experiencing?
A. illusion of invulnerability B. inherent morality C. stereotyping D. collective rationalization
Income from operations is the difference between gross margin and operating expenses
Indicate whether the statement is true or false
Cash dividends are usually not paid on which of the following?
A) class B common stock B) preferred stock C) treasury stock D) class A common stock
A customer service manager at a retail clothing store has collected numerous customer complaints from the forms they fill out on merchandise returns
To analyze trends or patterns in these returns, she has organized these complaints into a small number of sources or factors. This is most closely related to the ________ tool of TQM. A) quality loss function B) cause-and-effect diagram C) scatter diagram D) histogram E) process control chart