In an ABC classification system, an A item ______.
a. may have low value but high sales volume
b. may have low demand but high ordering cost
c. may have low quality but high holding cost
d. may have low quality but high ordering cost
a. may have low value but high sales volume
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A person's level of power in the buying process depends on each of the following, except:
A) his or her role in the buying center B) his or her official position in the company C) the impact of the purchase decision on a his or her job D) the level of cognitive involvement
GE operates a company trading site where it posts purchasing needs, invites bids, negotiates terms, and places orders. This is an example of a(n) ________
A) company buying site B) intranet link C) search engine D) trading exchange E) reverse auction
Ashana Vogel, a book salesperson, approaches a prospect with the following words, "Hello, Dr. Stein-your colleague Josh Stockard suggested I contact you concerning our new accounting workbooks." What type of approach is Ashana using?
A. Introductory B. Referral C. Complimentary D. Product E. Premium
The simplified block format is appropriately used when the sender of a letter does not know the receiver's gender or title
Indicate whether the statement is true or false