Answer the following statements true (T) or false (F)
The Accounting Standards Board (ASB) in the UK operates along the lines of the FASB.
ANSWER: T
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According to the ________ criterion for useful market segments, a segment should be the largest possible homogenous group worth going after with a tailored marketing program
A) measurable B) substantial C) accessible D) differentiable E) actionable
Which of the following is true of the various elements of the multi-factor index method of estimating area market potentials?
A) Zip+4 code centers generally have stable boundaries and a population of about 4000. B) The weights in the buying-power index are somewhat arbitrary. C) Normally, the lower the BDI, the less room there is to grow the brand. D) Census tracts are a little larger than neighborhoods. E) This method is primarily used by business marketers.
Dolly Westin calls on the many gift shops in Savannah and sells a variety of unique decorative glass items, wind chimes, and picture frames produced by the companies that she represents. The store owners can order from Dolly rather than from the three different producers she represents. Apparently, Dolly is a
A. rack jobber. B. selling agent. C. manufacturers' agent. D. broker. E. drop-shipper.
Business angels usually find their deals through:
A. cold calling. B. the Internet. C. referral sources. D. venture capitalists.