The _______ is a right brain, highly creative process used by strategic planners
A. Hedgehog method
B. Six Sigma methodology
C. brainstorming procedure
D. nominal group procedure
E. centrifugal bubble puppy
ANS: a
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One of the simplest ways government officials manipulate the news is deciding when to release it. President Teddy Roosevelt, for instance, tried to make most of his news announcements on
A) any day there wasn't a major sporting event that might attract more attention than his story. B) Fridays because people have more time to spend reading newspapers on the weekend. C) Saturdays so all the details of his story could be included in the jumbo-sized Sunday papers. D) Sundays because Monday papers are short of news and would give his story lots of attention.
In order to be as persuasive as possible, the authors of your textbook recommend six guidelines. List
these guidelines. What will be an ideal response?
You should begin your speech research by examining what you already know
Indicate whether the statement is true or false.
Hitchcock's most influential film was
a. Psycho b. RearWindow c. North byNorthwest d. Frenzy