For salespeople who need to be constantly in touch with their clients, technology allows a functioning virtual office in the salesperson's home, their vehicle, hotel room, or even local coffee shop.
Answer the following statement true (T) or false (F)
True
Due to the availability, processing speeds, and expanding reach of technology, salespeople are able to conduct business in a variety of venues that effectively serve as virtual offices. Laptops, tablets, cell phones, printers, data services, and Wi-Fi allow salespeople to stay in constant contact with their customers even when driving between cities or states.
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Corporate strategy is formulated by ______.
a. the organization’s top managers b. the entire organization c. third-party consultants d. people in charge of marketing and manufacturing
If companies demonstrate ethical behavior, it will be unnecessary for the government to increase regulation of marketing research practices.
Answer the following statement true (T) or false (F)
Class audiences tend to be more ______ than a public audience since receivers usually possess knowledge similar to the presenter.
Fill in the blank(s) with the appropriate word(s).
Regarding inferences about the difference between two population means, the sampling design that uses a pooled sample variance in cases of equal population standard deviations is based on
A. ?research samples. B. ?pooled samples. C. ?independent samples. D. conditional samples.