The use of “um” and “uh” would be referred to as
a. dramatic pauses.
b. articulative pauses.
c. vocalized pauses.
d. empthatic pauses.
Answer: c,
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Which of the following is NOT an organizational strategy for an informative speech?
a. comparative
b. refutative
c. chronological
d. spatial
The planning document that advertising agencies develop to sell a product is:
a. the campaign strategy b. the consumer survey c. the message flow d. the copy platform
“Press, radio, television” is an example of what level of measurement?
a. nominal b. ordinal c. interval d. ratio e. semantic differential
If the conclusion drawn by the speaker does not logically follow the earlier points, then the
speaker has committed a(n) A) over-generalization. B) faulty analogy. C) non-sequitur. D) argument ad hominem.