The use of “um” and “uh” would be referred to as
a. dramatic pauses.
b. articulative pauses.
c. vocalized pauses.
d. empthatic pauses.
Answer: c,
Communication & Mass Media
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“Press, radio, television” is an example of what level of measurement?
a. nominal b. ordinal c. interval d. ratio e. semantic differential
Communication & Mass Media
Which of the following is NOT an organizational strategy for an informative speech?
a. comparative
b. refutative
c. chronological
d. spatial
Communication & Mass Media
If the conclusion drawn by the speaker does not logically follow the earlier points, then the
speaker has committed a(n) A) over-generalization. B) faulty analogy. C) non-sequitur. D) argument ad hominem.
Communication & Mass Media
The planning document that advertising agencies develop to sell a product is:
a. the campaign strategy b. the consumer survey c. the message flow d. the copy platform
Communication & Mass Media