Identify three key success factors in developing and implementing a social marketing program
What will be an ideal response?
Students may choose three of the following key success factors presented in the text:
• choose target markets that are most ready to respond
• promote a single, doable behavior in clear, simple terms
• explain the benefits in compelling terms
• make it easy to adopt the behavior
• develop attention-grabbing messages and media
• consider an education-entertainment approach
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Target costing identifies a competitive price and then adds the desired profit to determine a target cost
Indicate whether the statement is true or false
According to the text, if a compliment close is inappropriate a salesperson should use the ________ close instead.
A. assumptive B. continuous-yes C. standing-room-only D. summary-of-benefits E. alternative-choice
Which of the following accounts are normally reported as current liabilities on a classified balance sheet?
A) Accounts payable and Prepaid insurance B) Interest payable and Interest receivable C) Income taxes payable and Salaries payable D) Capital stock and Accounts payable
At Hard Rock Café, tasks that reflect operations or operations management include:
A) designing efficient layouts. B) providing meals. C) receiving ingredients. D) preparing effective employee schedules. E) all of the above.