A business thinking of expanding into global markets needs to examine all of the following external environments EXCEPT:
A. culture
B. political structure and actions
C. its marketing mix
D. natural resources
E. demographic makeup
Answer: C
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After deciding to use either an in-house or external advertising agency, the next step of an advertising management program is to:
A) review the company's activities in light of advertising management B) select the actual advertising agency C) develop an advertising campaign management strategy D) prepare a creative brief
In__________, consumers spend only a moderate amount of time and effort in gathering information about a product and in considering various alternatives
Fill in the blanks with correct word.
Which of the following is FALSE concerning the use of pictograms?
a. Use a pictogram when you wish to convey bar chart information in a more literal, visual manner. b. Double the height and width of a picture to show a 100 percent increase. c. Choose an image that is related to the subject being discussed. d. All of the above are true.
All states have enacted some form of an administrative procedure statute
a. True b. False