An agreement between the owner of a brand and another company or individual who pays a royalty for the use of the brand in association with a new product is brand ________
A) extension
B) awareness
C) licensing
D) association
E) privatizing
C
Explanation: C) Brand licensing is an agreement between the owner of a brand and another company or individual who pays a royalty for the use of the brand in association with a new product. Brand owners use licensing to extend a trademark or character onto different products.
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Daniel Rogers is a customer service supervisor. He believes that the company’s customers should be taken care of quickly, efficiently, and completely. When the needs of a customer are not met, he believes in taking the blame (whether the mistake was his) as he is the leader of the department. Mr. Rogers is ______.
a. responsible b. accountable c. responsible and accountable d. exhibiting corporate social responsibility
Boulder Company had net cash flows of $150,000 from operating activities. It extended $60,000 for purchases of plant assets, sold plant assets for $5,000, and paid dividends of $70,000. The company's free cash flow is
A) $25,000. B) $50,000. C) $60,000. D) $75,000.
The rise of the Ottoman Empire before 1300
A. reduced the cost of European trade for Asians. B. promoted a search for sea routes from Europe to Asia. C. eliminated trade between Europe and Asia. D. raised the cost of Asian trade for Americans. E. reduced the cost of Asian trade for Europeans.
Collaborations that result from a firm like Fiskateers turning their best customers into product evangelists are commonly known as
A) connected content. B) content filtering. C) co-created content. D) social content. E) social collaborations.