Daniel Rogers is a customer service supervisor. He believes that the company’s customers should be taken care of quickly, efficiently, and completely. When the needs of a customer are not met, he believes in taking the blame (whether the mistake was his) as he is the leader of the department. Mr. Rogers is ______.
a. responsible
b. accountable
c. responsible and accountable
d. exhibiting corporate social responsibility
c. responsible and accountable
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A well-known segmentation system based on how consumers agree or disagree with various social issues is called ________
A) the Likert scale analysis B) the AIO measurement analysis C) the VALS™ (the Values and Lifestyles) system D) the PRIZM™ Cluster system
Which of the following products would most likely require a problem-solution sales presentation?
A. Automobiles B. Corporate insurance C. Home sound system D. Personal computers E. Cosmetics
Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay?
A. Twitter B. LinkedIn C. Pinterest D. Snapchat
A sympathy note to a colleague whose spouse has just died should
A) mention specific memories or a specific quality of the deceased. B) come to the point in the middle or final paragraph. C) emphasize the reader's emotional state. D) avoid discussing the deceased in any way. E) use emotional language to show concern.