When developing a speech, a speaker should always do a comprehensive
audience analysis that involves taking formal surveys, circulating
questionnaires, or conducting lengthy interviews.
Indicate whether the statement is true or false.
Answer: F,
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An important difference between websites and print sources such as journals and periodicals is that __________.
A. print sources are more readily available and easier to access B. only websites provide information on current topics C. only print sources provide information about the author of the material D. websites do not undergo the same evaluation and review process that print sources go through
Answer the following statement(s) true (T) or false (F)
1. Developing campaign objectives should follow only after research and goals are established. 2. Choosing to use television to promote a political point of view is considered to be a strategy. 3. An open house event is a public relations strategy. 4. The Nestlé Natural Bliss campaign generated shared and earned media. 5. Reporting on a campaign is best done after objectives are met.
SELECT ALL THAT APPLY. Gunnar suffered incalculable damages when ______.
A. he developed insomnia because of a defamatory TV program B. his business lost a large amount of money because of a defamatory TV program C. he accrued high attorney fees because of a defamatory TV program D. his wife left him because of a defamatory TV program about him
Madison is a junior reporter for a large newspaper. She sincerely promised a source that if he gave her the name of a politician who helped cover up the drug overdose of a prominent doctor, she would make sure the police did not learn where she got the information. Just before printing the story, the paper’s editor called the police and gave them the informant’s name in accordance with the paper’s established policy that Madison did not know about. What mistake did Madison make?
A. failing to show compassion B. making a promise she could not keep C. following a stereotype D. letting herself be manipulated