Closeness is primarily achieved by sharing activities and exchanging favors in friendships among
a. males and females.
b. females.
c. males.
d. coworkers.
e. All of the above
c
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What type of benefit is derived from an informative presentation's value step that helps your audience appreciate and understand an intriguing scientific discovery?
a. intellectual benefits b. economic benefits c. social benefits d. professional benefits e. physical benefits
In factual argumentation, arguments about inherency focus on calling the audience's
attention to the consequences of what happened, is happening, or will happen. Indicate whether the statement is true or false
In their controversial book The Fall of Advertising and the Rise of PR, Al and Laura Ries wrote that ________
A) PR is more successful than advertising when launching brands. B) the days of the advertising industry are numbered C) PR has more credibility than advertising D) A and B E) B and C
Which of the following statements about the field of communication studies is TRUE?
a. Communication studies represent a narrow range of interests centered on a set of specific contexts and relationships. b. Communication studies represents a broad range of interests in both humanistic and social scientific traditions in which communication is the central phenomenon of study. c. Communication studies examine communication as a means toward understanding other phenomena. d. Communication studies focuses primarily on the processes of message transmission.