________ a document involves correcting its grammar, spelling, punctuation, format, and mechanics
Fill in the blank(s) with correct word
Proofreading
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Critics of humorous commercials argue that funny ads
A. do not draw consumers' attention to the ads. B. distract consumers from a brand and its attributes. C. compel consumers to engage in counterarguments. D. often put people in a gloomy mood. E. have no shock value.
Which one of the following is not a key characteristic of games?
a. Gamers are open to advertising content in games. b. Brands benefit when they associate with a successful game. c. Players identify with the brands their characters use, and this increases their brand involvement. d. Branding within a game’s story is an unobtrusive way to share a brand’s core message. e. Marketers cannot measure a game’s promotional value.
On a learning curve plot, the time per unit is usually displayed on the vertical axis.
Answer the following statement true (T) or false (F)
Wessner Corporation has provided the following information: Cost per UnitCost per PeriodDirect materials$6.20 Direct labor$2.80 Variable manufacturing overhead$1.45 Fixed manufacturing overhead $12,000 Sales commissions$1.00 Variable administrative expense$0.55 Fixed selling and administrative expense $4,000 If the selling price is $25.00 per unit, the contribution margin per unit sold is closest to:
A. $13.00 B. $9.00 C. $16.00 D. $11.55