What is interactive voice response (IVR)?
A. Automatically dials outbound calls and when someone answers, the call is forwarded to an available agent
B. A phone switch routes inbound calls to available agents
C. Directs customers to use touch-tone phones or keywords to navigate or provide information
D. All of these
Answer: C
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To show the strength of a plastic pallet, the salesperson asked the prospect to step into the parking lot. Once they were in the parking lot, the salesperson laid a pallet on the ground and drove his car across the pallet. Then he got out of the car and asked the prospect to examine the pallet for cracks or breaks. This theatrical presentation of a product's feature is called a(n):
A. dramatization. B. FAB testimonial. C. prestige proof statement. D. autosuggestion. E. analogy marketing.
Differentiated target marketing means that a company is ________.
A. developing different value offerings for different targeted markets B. developing different products for the same market C. offering different prices for different markets D. using a one-market strategy for different markets E. using the push and pull strategy to differentiate markets
The term pragma refers to additional instructions for the PL/SQL compiler to use during program unit compilation.
Answer the following statement true (T) or false (F)
________ is a method for pretesting finished broadcast ads in which participants are invited to view pilots of proposed TV programs.
A. Portfolio testing B. Field testing C. Delphi marketing D. Flesch formula testing E. Theater testing