To show the strength of a plastic pallet, the salesperson asked the prospect to step into the parking lot. Once they were in the parking lot, the salesperson laid a pallet on the ground and drove his car across the pallet. Then he got out of the car and asked the prospect to examine the pallet for cracks or breaks. This theatrical presentation of a product's feature is called a(n):
A. dramatization.
B. FAB testimonial.
C. prestige proof statement.
D. autosuggestion.
E. analogy marketing.
Answer: A
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______ is about efficiency in terms of dealing with people, costs equipment, and systems to accomplish organizational goals.
a. Leadership b. Management c. Experience d. Context
A contract not to compete is valid in which of the following instances?
A) Two large businesses dividing sales territory for themselves to avoid competition B) The buyer of a business prohibiting the seller from engaging in the same business in a certain town C) A business agreeing not to operate in a state to eliminate competition in that state D)Three businesses agreeing to take turns providing services to a community on a monthly basis in order to avoid competition.
Which of the following is appropriate for products in the decline stage of the product life cycle?
A. heavy use of persuasive advertising to reenergize demand for the product B. heavy public relations to maintain brand loyalty C. personal selling to obtain distribution D. sales promotion to build market share E. none of these are appropriate
The risk-free rate on borrowed funds is determined by the ________ and ________ of funds
Fill in the blank(s) with the appropriate word(s).