Name and briefly define three forms of product advertising.
What will be an ideal response?
Product advertising touts the benefits of a specific product or service. It is used if the advertiser wishes to enhance the sales of a specific product, brand, or service. Product advertising can take three forms: pioneer advertising, competitive advertising, and comparative advertising.
PIONEER ADVERTISING is intended to stimulate primary demand for a new product or product category. It is used during the introductory stage of the product life cycle to offer information about the benefits of the product class.
COMPETITIVE ADVERTISING is used to influence demand for a specific brand of a good or service. This advertising emphasizes the building of brand name recall and favorable brand attitudes. This type of advertising is often used during the growth and maturity stages of the product life cycle.
COMPARATIVE ADVERTISING compares two or more specifically named or shown competing brands on one or more specific product attributes.
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Scenario D: A global cosmetics company called Nature's Beauty is considering its corporate strategy. Several members of its board of directors believe they have the "perfect" strategy for the company. Bill believes that the best option is for Nature's Beauty to stay on its current track of offering only organic cosmetics to customers who like organic products. Chita wants the company to expand by purchasing the manufacturing plants that produce the Nature's Beauty products. Another director, Manuel, wants to build the company by adding related products, such as skin care and perfume, to be sold alongside its current products. Finally, the original owner of the company, Nuri, wants to expand the company by doing something completely new, such as building restaurants or perhaps starting an
entertainment park.Which of the following corporate strategies does Chita favor? A. concentration B. conglomerate diversification C. vertical integration D. differentiation E. lateral diversification
According to Thomas, what is the most important regional difference that nongovernmental organization (NGO) managers must accommodate?
A. politics B. religions C. legal systems D. external environments
Explain the doctrine of equitable estoppel
What will be an ideal response?
__________ is the one of the 6-E’s of Lean that refers to keeping employees involved in the process of change.
What will be an ideal response?