The ES of an activity that has only one predecessor is simply the EF of that predecessor
Indicate whether the statement is true or false
TRUE
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Which of the following is not a way to implement direct marketing?
A) telemarketing B) direct sales C) direct-mail marketing D) sales promotion
Answer the following statements true (T) or false (F)
1. The line of visibility is best described as the difference between what the guest does and what the employee does as part of the service experience. 2. The activities below the line of guest interaction is where customer’s decide the value of the service experience. 3. A fishbone diagram is used to concentrate on problem areas to make significant changes to the delivery system. 4. Once managers measure each factor’s contribution to a service problem, finding a solution is straightforward.
Identify and briefly describe the main components of a typical marketing plan
What will be an ideal response?
Which type of risk arises from the choice of a company’s sourcing strategy?
a. sourcing risk b. strategy risk c. market risk d. implementation risk