There are several problems associated with the test-retest approach to determining reliability. If measuring respondents' attitude toward low-fat milk may cause them to become more health conscious and develop a more positive attitude toward low-fat milk, then there is a problem with ________.

A) the time interval between testing
B) the initial measurement altering the characteristic being measured
C) it being impossible to make repeated measurements
D) the first measurement having a carryover effect to the second or subsequent measurements


Answer: B) the initial measurement altering the characteristic being measured

Business

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