An external stimulus called a stressor and the physical and emotional responses to that stimulus are called:
A) emotionalism
B) tension
C) hypertension
D) stress
E) stimulus syndrome
D
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Answer the following statements true (T) or false (F)
1. An intelligent audience could be both easier and more difficult to persuade. 2. An audience needs to be moved both rationally and emotionally by persuasive appeals. 3. Among the persuasion variables described in the chapter that are associated with the speaker, the most significant variable is the speaker’s credibility. 4. A manager uses expert opinion when citing an authority to provide evidence.
The procurement department of Jay Corporation has made a purchase of stationery items and photocopier paper for daily office use. The stationery items and photocopier paper are classified as _______________.
A) Supporting products B) Ancillary products C) Secondary products D) Facilitating products
Advertisers continue to use sexual appeals to advertise products such as beer, cigarettes, and cosmetics despite increased criticism from all corners. Which of the following reasons best explains this advertising trend?
A. Sexual appeals have a strong association with these kinds of products. B. Sexual appeals offer a strong positioning strategy that results in greater brand loyalty. C. Sexual appeals in ads can help draw consumers' attention to the brands being advertised. D. Sexual appeals are common in movies and TV shows and have thus become necessary in ads. E. Sexual appeals in ads are perceived as relevant and acceptable by men and women equally.
Under the UCC, a security interest for consumer goods is perfected:
a. without filing b. only with filing c. if the creditor fills out the proper forms in court d. if the creditor is approved by a court official e. none of the other choices are correct