Answer the following statements true (T) or false (F)
1. An intelligent audience could be both easier and more difficult to persuade.
2. An audience needs to be moved both rationally and emotionally by persuasive
appeals.
3. Among the persuasion variables described in the chapter that are associated with
the speaker, the most significant variable is the speaker’s credibility.
4. A manager uses expert opinion when citing an authority to provide evidence.
1. TRUE
2. TRUE
3. TRUE
4. TRUE
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Conventional marketing and sales message are often prepared using the AIDA model
Indicate whether the statement is true or false.
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A. flexibility B. visibility C. centrality D. criticality
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A) debit Accounts Receivable; credit Cash B) debit Cash; credit Accounts Receivable C) debit Cash; credit Accounts Payable D) none