What are two examples of a mutual-benefit organization?
What will be an ideal response?
Answer: trade associations and political party
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Discuss what makes the use of sales promotion so effective and popular. Describe different types of sales promotions
What will be an ideal response?
________ combines geography with demographic information and a company's sales data or other proprietary information to develop thematic maps
A) Single-source data B) Demographic mapping C) Computer mapping D) Thematic mapping
Pepsi-Cola has just released a new flavor of its soft drink. In order to have customers start adopting the new flavor, Pepsi-Cola should engage in promotions that focus on
A. retaining loyal customers. B. creating awareness. C. stimulating demand. D. identifying prospects. E. combating competitive promotional efforts.
When consumers research products online and then go to an actual store to make their purchase, the practice is known as
A. digital retailing. B. showrooming. C. webrooming. D. dual-line retailing. E. digital merchandising.