Who set about converting the Muybridge sequence of photographs into a series of silhouettes for a projecting Zoetrope?
a. Thomas Edison
b. Alfred Lord Tennyson
c. Jean Louis Mesissonier
d. Edwin Porter
c
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Because so many newspapers now have online versions of their publications, many observers feel that "circulation" is an insufficient measure of a paper's true readership. They propose a new metric that combines paper and unique online readers called
A. integrated audience reach. B. market saturation. C. cumulative eyes. D. total readership.
Voting is an efficient method of making decisions in groups
Indicate whether the statement is true or false
Which of the following is a problem in personal interviewing?
a) Unstructured question format b) Multistage sampling c) The possibility of interviewer bias d) Low response rate
Crisis communication counseling skills are more essential than ever because
A) they strengthen the influence of public relations in the organization. B) public acceptance and support are key to a company's success. C) these skills require considerable professional expertise. D) conflicts are infrequent in the business world. E) Both A and C.