The ________ for a guest paying for a night's stay at a hotel is rest and sleep
A) generic product
B) core product
C) value-deliverable product
D) augmented product
E) actual product
B
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The primary benefit of database marketing is:
A) the enhancement of customer loyalty B) higher sales C) greater profits D) greater brand parity
The close long-term relationships between auto salespersons and the Japanese people can be considered as a consumer version of the keiretsu system
Indicate whether the statement is true or false
Companies who believe that a higher sales volume leads to lower unit costs and higher long-run profits are attempting to ________
A) maximize their market share B) skim the market C) become a product-quality leader D) merely survive in the market E) maximize their current profits
A disadvantage of basing bad debt expense on the historical relationship between actual bad debts and the outstanding accounts receivable balance at the end of the year is that
A) it may not recognize the cause and effect relationship between expenses and revenues. B) it may not result in a reasonable estimate of the net realizable value of receivables. C) it is not a generally accepted accounting procedure. D) it is an income statement approach.