Companies who believe that a higher sales volume leads to lower unit costs and higher long-run profits are attempting to ________
A) maximize their market share
B) skim the market
C) become a product-quality leader
D) merely survive in the market
E) maximize their current profits
A
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Which of the following conditions must exist for an information system to be a strategic information system?
A. The information system must simply provide information. B. The organization's information system unit must only work with managers of the same unit. C. The organization's top management must be involved only during the implementation stage. D. The information system must serve an organizational goal.
When a customer feels uneasy about losing out on the benefits of a brand not purchased, she is likely to experience ________
A) selective retention B) selective attention C) selective distortion D) cognitive dissonance E) consumer ethnocentrism
Today, the service industry makes the distinction that a customer buys products and services, while a(n) _______ consumes products or services.
Fill in the blank(s) with the appropriate word(s).
According to Abraham Maslow, soon after a person has fulfilled his or her safety needs, he or she will strive to fulfill his or her _____.
A. physiological needs B. belonging needs C. actualization needs D. esteem needs