Which of the following statements is NOT true?

a. XML stands for eXperimental Markup Language.
b. XML is a is a meta-language for describing markup languages.
c. Unlike HTML, XML is capable of storing data in relational form.
d. Any markup language can be created using XML


A

Business

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Primary research ________

A) involves collecting your own original data B) includes industry journals and experts outside your company C) is the information that other people have collected D) includes existing company reports and databases E) is always more efficient than secondary research

Business

Describe how anticipation for the commercials aired during the Super Bowl demonstrates the blend of advertising and MPR

What will be an ideal response?

Business

It is estimated that 15% of organizations collect data on which of the following training outcomes?

A. behavioral outcomes B. ROI C. cognitive outcomes D. reactions E. results

Business

Which of the following statements about the characteristics of the elements in the promotional mix is true?

A. Control over message content is greatest when public relations is used. B. A large audience is best reached with personal selling. C. The fastest feedback occurs with personal selling. D. The mode of communication for sales promotion is usually direct and personal. E. The message flow with advertising is two-way.

Business