Mars, America's second-largest candy company, began doing business in Russia in the late 1980s. The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States. What type of global company is Mars?
A. a multinational firm
B. an international firm
C. a multidomestic firm
D. a transnational firm
E. a meganational firm
Answer: B
You might also like to view...
Explain viral marketing and buzz marketing
What will be an ideal response?
If individuals are drawing negative conclusions regarding situations despite a lack of concrete evidence to support the conclusions, they are:
a. fortune telling b. labeling and mislabeling c. mind reading d. disqualifying the positive
Answer the following statements true (T) or false (F)
With SFAS No. 95 defining funds as cash, the FASB has moved from a position of rigid uniformity to a flexibility orientation.
The primary advantage of process costing systems is that there is no underapplied or overapplied overhead to account for.
Answer the following statement true (T) or false (F)