According to your text, what is the biggest mistake marketers make when evaluating the success of their CSR programs?
A. including all significant stakeholder groups in the auditing process
B. not evaluating the CSR program because of the financial impact it will have on the firm
C. not including all significant stakeholder groups in the auditing process
D. using both quantitative and qualitative measurements
E. failing to evaluate the financial impact the auditing process will have on the firm
Answer: C
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