______ is the process of using various media platforms to reach audience members in hopes of selling them goods or services.
A. Marketing
B. Advertising
C. Public relations
D. News writing
A. Marketing
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An effective summary should reinforce the point you have just developed and also provide a note of closure for that key idea
Indicate whether the statement is true or false
PR practitioners evaluate audiences based on the probability of achieving the campaign communication objective. What is a typical consideration in audiences?
a. the demographic makeup of the audience b. the relative size of the audience c. the potential audience response to a communication d. the geographic makeup of the audience
After defining the problem Bart's problem solving
team started brainstorming about possible solutions. Which step to effective problem solving did Brat's team skip? A. Identify problem B. Analyze problem C. Test solutions D. Select solution
Two guidelines for using the PowerPoint program are __________________________ and _________________________
Fill in the blank(s) with the appropriate word(s).