______ is the process of using various media platforms to reach audience members in hopes of selling them goods or services.

A. Marketing
B. Advertising
C. Public relations
D. News writing


A. Marketing

Communication & Mass Media

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An effective summary should reinforce the point you have just developed and also provide a note of closure for that key idea

Indicate whether the statement is true or false

Communication & Mass Media

PR practitioners evaluate audiences based on the probability of achieving the campaign communication objective. What is a typical consideration in audiences?

a. the demographic makeup of the audience b. the relative size of the audience c. the potential audience response to a communication d. the geographic makeup of the audience

Communication & Mass Media

After defining the problem Bart's problem solving

team started brainstorming about possible solutions. Which step to effective problem solving did Brat's team skip? A. Identify problem B. Analyze problem C. Test solutions D. Select solution

Communication & Mass Media

Two guidelines for using the PowerPoint program are __________________________ and _________________________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media