Edna Rogers and Richard Farace (1975) constructed a coding scheme to describe patterns of control in marital interaction. This coding scheme operates on the premise that to understand the function of one utterance, you must look at it in relation to the preceding utterance. What paradigm seems to be guiding this coding scheme?

a. The positivist tradition
b. The systems tradition
c. The interpretive tradition
d. The critical tradition


Answer b

Communication & Mass Media

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A broad, generalized summons to an audience to support a persuasive topic is called a _________________

Fill in the blank(s) with correct word

Communication & Mass Media

Correct __________ is the standard or commonly accepted way

to make a word sound. a. pitch b. pronunciation c. variety d. volume

Communication & Mass Media

A series of close-up shots is ideal for ______.

A. providing a strong sense of detail B. setting the scene C. focusing on a speech from a single subject D. highlighting an interaction between two or more people

Communication & Mass Media

The three parts of the linear model of communication are:

a. actor, amplification, audience b. speaker, speech, audience c. sender, channel, receiver d. sender, message, receiver

Communication & Mass Media