The first college to issue a publicity release was:
a. Harvard College.
b. King's College (now Columbia University).
c. Yale College.
d. none of the above
B
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A leader who influences a group through his or her charisma is using __________ power
A. reward B. coercive C. referent D. expert
The meanings of words are ultimately determined by the
A. syntax. B. semiotics. C. dictionary. D. context. E. users.
According to the Institute for Public Relations, achieving organizational clarity requires which of the following?
a. understanding employee interests and perceptions b. communicating from top to bottom in an organization c. developing a wide, flat organizational hierarchy d. conducting employee surveys on a regular basis
The heart of the web lies in the ________ (common communication rules and languages) that define its use.
A. search engines B. protocols C. operating systems D. software applications