Most professors have _____ power because they have considerable knowledge in their subject area
A) legitimate
B) referent
C) reward
D) expert
D
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Paul jokingly asks his wife if she’d like to have five children. If Paul’s comment is designed to see if his wife really might consider having five children, his comment would be classified as the secret test called ______.
A. third-party test B. public presentation test C. indirect suggestion test D. triangle test
Which of the following is/are media that helps to develop and shape our perceptions, ideas, desires, and beliefs?
A. Television B. Magazines C. Music D. All of the above
Which of the following is not an advantage of cohort analysis?
a) Highly flexible b) Provides insight into the effects of organization’s ownership on employees c) Can be less expensive then experiments or surveys d) Can be used with either original data or secondary data
Paul Lazarsfeld and Elihu Katz published the book Personal Influence in 1955, formally advancing the: a. notion that gatekeepers generally passed on media messages withoutscreening them
b. all of these. c. idea that the influence of opinion leaders tended to be vertical rather thanhorizontal. d. two-step flow theory.