Paul Lazarsfeld and Elihu Katz published the book Personal Influence in 1955, formally advancing the:
a. notion that gatekeepers generally passed on media messages withoutscreening them
b. all of these.
c. idea that the influence of opinion leaders tended to be vertical rather thanhorizontal.
d. two-step flow theory.
d
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Reasoning helps an audience make ________ , which are the mental leaps we make when we recognize that a speaker's evidence supports his or her claims
Fill in the blank(s) with correct word
In terms of sex differences and family communication, mothers' usage of __________ gender role messages did not differ between their sons and daughters
Fill in the blank with correct word
Two ethical considerations for small group communication include:
a. influence and collectivism. b. influence and confidentiality. c. truthfulness and collectivism. d. truthfulness and confidentiality.
What is a gatekeeper? Why do PR professionals need to identify and work with gatekeepers?
What will be an ideal response?