How do companies use marketing techniques to respond to the changing diversity in the U.S. population? Provide examples to illustrate your response

What will be an ideal response?


(Students' answers may vary. The answer given below is indicative.)
Marketers now face increasingly diverse markets, both at home and abroad, as their operations become more international in scope. The U.S. population is about 62.2 percent non-Hispanic white, with Hispanics at 17.4 percent and African Americans at 13.2 percent. The U.S. Asian American population now totals more than 5.4 percent of the total U.S. population, with the remaining groups being Native Hawaiian, Pacific Islander, American Indian, Eskimo, or Aleut. Moreover, one in eight people living in the United States — over 13 percent of the population — was born in another country. The nation's ethnic populations are expected to explode in coming decades. By 2060, Hispanics will be about 28 percent of the population, African Americans will be about 14 percent, and Asian Americans will increase to 9 percent. Most large companies, from P&G, Walmart, Allstate, and Wells Fargo to McDonald's and Southwest Airlines, now target specially designed products, ads, and promotions to one or more of these groups. For example, Southwest Airlines' outreach to Asian Americans includes being the title sponsor for the Chinese New Year Festival and Parade in San Francisco, the biggest nighttime parade in the United States and the second biggest in North America after the Macy's Thanksgiving Day parade.

Business

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A banker is analyzing a company which operates in the petroleum industry. Which of the following might be a major consideration in determining whether the company should receive a loan?

a. The petroleum industry suffers from political pressures concerning the selling price of its products. b. Inflation has been high for several years in a row. c. All companies in the petroleum industry use the same accounting principles. d. The company has a large amount of interest payments related to many outstanding loans.

Business

What are some of the steps you should take to ensure the success of an interview?

What will be an ideal response?

Business

[The following information applies to the questions displayed below.] CompanyA B C DSales$80,000  $180,000  $120,000  $100,000 Cost of goods sold 48,000   135,000   72,000   60,000 Gross margin 32,000   45,000   48,000   40,000 Operating expenses 9,600   12,600   10,800   10,000 Net income$22,400  $32,400  $37,200  $30,000 Based on common-sized income statements, which of the companies spent the least on operating expenses in relationship to its sales?

A. Company A B. Company B C. Company C D. Company D

Business

A plant's manufacturing process has a takt time of 72 seconds per unit. This results in a process output of how many units per hour?

What will be an ideal response?

Business