In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as
A. corporate values.
B. business cultures.
C. fair trade practices.
D. societal mores.
E. societal norms.
Answer: B
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Incremental innovations
A. are usually highly disruptive. B. are usually small improvements in products and processes. C. nearly always can be patented. D. usually represent technological transitions.
Which element in the retail promotion mix most often emphasizes novelty?
a. public relations b. personal selling c. sales promotion d. advertising
What is not a correct statement regarding the MBTI psychometric questionnaire?
a. It has been criticized by academics for providing a rather simplified view of personality b. It can be a valuable tool for increasing self-awareness c. The results of the questionnaire are not a definitive description of personality type, merely suggestions d. It boxes personalities into three main categories
Interaction between two factors can be examined using _________________ ANOVA
A) one-way B) randomized block C) two-way D) either one-way or two-way