In the context of marketing planning, _____ entails gauging the extent to which marketing objectives have been achieved during the specified time period
a. implementation
b. control
c. evaluation
d. environmental scanning
ANSWER: c
After a marketing plan is implemented, it should be evaluated. Evaluation entails gauging the extent to which marketing objectives have been achieved during the specified time period.
You might also like to view...
An underground water main burst in Manhattan and flooded the building where Acme Inc. has an electricity supply substation. A fire resulted and disrupted electric power for four days. This occurred during the biannual "Buyers Week," when merchandisers from around the world were in town to visit fashion showrooms and place orders for future seasons. Around 200 merchandisers brought suit against Acme. Some of the businesses had no direct contractual relationship with Acme. They argued that their lease agreements with their landlords, who were the direct contracting entities with Acme, obligated them to pay a share of the electricity expenses and therefore they could sue under the contract agreement between the landlords and Acme. Are the demands of the businesses with no direct contractual
relationship with Acme justified? What will be an ideal response?
Which of the following does the covenant of seisin promise?
A) The grantor owns the interest that he or she is conveying. B) The grantor controls an easement in the property he or she is conveying. C) The grantor owns a conditional estate in the land. D) The grantor has complied with all CC&Rs.
Answer the following statements true (T) or false (F)
1. French law mandates exclusive representation as a condition of collective bargaining. 2. A key feature of the labor-management relations in France is the stability of the social partnership arrangement between labor, management, and the government. 3. Collective bargaining and workplace representation have increased in France since the 1980's but they have declined in the U.S. 4. French labor law includes industry level agreements that can be extended to all companies in the industry regardless of the bargaining unit size. 5. Under French labor laws, collective bargaining takes place solely at the company level.
Early supplier involvement is a program that allows suppliers to fill orders prior to the customer placing them
Indicate whether the statement is true or false