According to the Impact / Money box, “U.S. Mass Media Industries Annual Income 1987– Today,” print industries did best in:

a. the 1970s.
b. the 1980s.
c. the 1990s.
d. 2000–2009.


ANSWER: b

Communication & Mass Media

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All of the following principles of persuasion are true EXCEPT

A) Set a realistic goal. B) Take one step at a time. C) Use a modal qualifier if your claim is less than 100% certain. D) Deductive reasoning is more effective than inductive reasoning in persuasive presentations.

Communication & Mass Media

Which of the following statements best describes the dilemma listeners often face when taking notes during a discussion or in the classroom?

a) Most of us listen at only 25% efficiency. b) The value of your notes decreases as the volume of your notes increase. c) We are not flexible note takers. d) A meeting's minutes or an instructor's handouts are better than the notes taken by a listener. e) Effective note takers take notes in outline form.

Communication & Mass Media

A friend tells you that he is planning to give an informative speech on the topic of using creatine to build muscle strength, endurance, and physical performance

What advice would you give him concerning objectivity, using descriptive language, and limiting source materials? What will be an ideal response?

Communication & Mass Media

Conflicts over events external to the parties involved are best described as __________ conflicts

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media