The media constantly influence our thoughts and feelings, whether or not this influence is apparent to others. The effects are called:

a. manifested effects
b. process effects
c. fluctuation effects
d. subliminal effects


b. process effects

Communication & Mass Media

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Some artists change the lyrics of their songs to ensure that certain retailers will carry their CDs

a. True. b. False.

Communication & Mass Media

Keeping backup supplies is a good way to avoid unexpected problems with your visual aids

Indicate whether the statement is true or false

Communication & Mass Media

A song in the musical Fantastics includes a verse sung by two

parents: "Why do the kids put beans in their ears. No one can hear with beans in their ears. After a while, the reason appears. They did it ‘cause we said No." What theory is illustrated by these lyrics?a. Elaboration Likelihood Model of Persuasion b. Social Judgment Theory c. Maslow's Hierarchy of Needs d. Schutz's FIRO Theory e. Psychological Reactance Theory

Communication & Mass Media

When the outcome of a message is designed to clarify information or create understanding, the purpose is specifically:

A. To persuade B. To inspire C. To inform D. To research

Communication & Mass Media