________ are organizations that conduct some e-commerce activities, usually as an additional marketing channel
Fill in the blank(s) with correct word
Click-and-mortar organizations
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The most recent major privacy law passed by Congress was the
a. Genetic Information Nondescrimination Act (GINA) – defining how businesses can obtain and use genetic information. b. Discrimination Against Narcoleptics Act (DANA) - defining narcolepsy, or uncontrolled sleeping, as a disability under the Americans with Disabilities Act. c. Keeping International Migration Issues Act (KIMI) – defining how businesses can obtain and use immigration status and information. d. Family History and Ancestry Act (FHA) – describing parameters on the use of family history or ancestry in evaluating job candidates.
Ben files a suit in a federal district court against Cathy. Cathy loses the suit, appeals to the U.S. Court of Appeals for the Second Circuit, and loses again. Cathy asks the United States Supreme Court to hear the case. The Court agrees to hear the case. This means that
a. at least four justices approve of hearing the case. b. Cathy's petition does not raise a possibility of an important constitutional question. c. the amount in controversy in Cathy's suit is greater than $100,000. d. the Court feels that the lower courts' judgments were erroneous.
The market situation in which one firm completely controls a broad product-market is called
A. monopoly. B. collectivist competition. C. pure competition. D. monopolistic competition. E. oligopoly.
The traditional _____ method of developing a marketing plan has four main elements: situation analysis, marketing objectives, marketing strategy, and marketing tactics (or action programs).
A. bottom-up B. hierarchical C. functional D. top-down E. IMC