The traditional _____ method of developing a marketing plan has four main elements: situation analysis, marketing objectives, marketing strategy, and marketing tactics (or action programs).
A. bottom-up
B. hierarchical
C. functional
D. top-down
E. IMC
Answer: D
Business
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Which of the following is not an element of the communication model?
A. Sender B. Feedback C. Decoder D. Noise E. Message
Business
In terms of the statement of cash flows, cash includes actual cash items plus certain cash equivalents such as commercial paper, money market funds, and Treasury bills
a. True b. False Indicate whether the statement is true or false
Business
The middle level of brand positioning is ________
A) beliefs B) values C) product attributes D) benefits E) service
Business
Compare and contrast the format and purpose of backgrounders, fact sheets, and FAQs
What will be an ideal response?
Business