Relationship-management strategies depend on:
a. centralization.
b. employee empowerment.
c. deregulation.
d. greenwashing techniques.
ANSWER: b
Relationship marketing is a strategy that focuses on keeping and improving relationships with current customers. Most successful relationship marketing strategies depend on customer-oriented personnel, effective training programs, employees with the authority to make decisions and solve problems, and teamwork.
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Depreciation expense is recorded in a ________.
A) cash payments journal B) sales journal C) cash receipts journal D) general journal
Total interest cost for a bond issued at a premium equals the total of the periodic interest payments minus the premium
Indicate whether the statement is true or false
The selling, general, and administrative expense budget is based on the ____ budget
a. production b. sales c. cash d. purchases
The manager of an automotive after-market specialties firm is interested in collecting secondary data. He is concerned with the future of the industry and his competition. He would like to find industry research reports along with industry and company analysis of his competitors. His best sources of this information would be ________.
A. online focus groups B. research studies C. independent online databases D. sales force automation systems E. CRM systems