The manager of an automotive after-market specialties firm is interested in collecting secondary data. He is concerned with the future of the industry and his competition. He would like to find industry research reports along with industry and company analysis of his competitors. His best sources of this information would be ________.

A. online focus groups
B. research studies
C. independent online databases
D. sales force automation systems
E. CRM systems


Answer: C

Business

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A. advertising. B. primary demand stimulation. C. public relations. D. personal selling. E. sales promotion.

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Harold was caught lying about his worked hours on a time sheet, admonished, and allowed to stay on at the company. What type of company cost related to Harold will rise now that the incident has already occurred?

a. costs due to loss of company time b. public reputation c. monitoring costs d. lost salary costs

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If we value honesty over deception, we classify honesty as

a. desirable. b. undesirable. c. strange. d. neutral.

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Customer complaints and order status information are measuring the ______ dimension of customer services.

a. time b. reliability c. convenience d. communication

Business