When a purchasing agent from Ford Motor Co. is trying to find information about a new type of component that might be used in the production of a new Ford SUV, the most common message channel for the purchasing agent to use to search is
A. television.
B. trade magazines.
C. radio.
D. newspapers.
E. the Internet.
Answer: E
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Niche-segment strategies differ from mass-market strategy in that niche-market strategies ________
A) address one set of core customer needs of a large market segment B) have no segment focus C) are used when demographics are not distinctive D) are used when the company markets to a closely related attractive segment first E) involve highly refined marketing effort directed at an overlooked, small group of customers
________ is an equitable doctrine that permits enforcement of oral contracts that should have been in writing
A) Promissory estoppel B) Merger clause C) Main purpose exception D) Leading object exception
One of the most important things you can do when you start a business is to learn how to manage your ________ so that you can get more done with efficiency.
A. sales B. time C. costs D. None of these.
Which of the following is true of the "order to pay" requirement of a negotiable instrument?
A) It is an instruction to pay and must be more than an authorization or request. B) It must identify with reasonable certainty the person to be paid. C) The addition of words of courtesy, such as "please pay," will not destroy the negotiability. D) All of these.